In Jaipur, a city where tradition breathes in every street, every home, and every heart, clothing was never just about fashion. For us, it was always about comfort, belonging, and the little details that make every woman feel truly seen.

From the very beginning, our thought was simple — why should style be limited by body type, age, or size? Why should good clothes feel out of reach just because of price? We wanted to change that.

That’s how Vogue by Avantika was born. What began as a shared dream between Nishant, his wife Neerja, and their close friend Rahul soon turned into a journey. For Neerja, this name carried a much deeper meaning — Avantika was her elder sister, who is no longer in this world but always close to her heart. Naming the brand after her was Neerja’s way of keeping her sister with her, always walking beside her in this journey.

We started by crafting bottoms, kurtis, and everyday wear that every woman could wear — whether she’s a student rushing to class, a mother balancing a hundred roles, a professional at work, or a homemaker keeping it all together.

Our clothes are easy to wear, beautiful to look at, and kind to the pocket. They carry the soul of Jaipur’s tradition while fitting seamlessly into modern life.

This is more than fashion.

This is Vogue by Avantika — made for every woman.